We all want to make the best possible choices as consumers, not only for ourselves but for others and the environment, right? Right people? I’m imagining a wave of applause and shouting in agreement as I write this. After all, no one wants to be responsible for the plight of the Orangutan, the loss of biodiversity, over fished oceans, the deforestation of the Amazon Rainforest and the poverty of whole nations to be casting a shadow over their head as they weigh between two different brands of coffee beans before placing one in their shopping cart. That’s a weighty purchase you have there in your hands my dear friends.
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